B CORP

Zube is very proud to be on their B Corp journey!

Unlike traditional corporations, which are primarily focused on maximising profits, B Corps commit to balancing profit with purpose… Zube really does care about people and planet.

Achieving B Corp certification signifies that a company is committed to being a force for good, striving for continuous improvement and leadership in corporate responsibility.

What is B Corp?

A B Corp, short for Certified B Corporation, is a certification awarded to businesses that meet high standards of social and environmental performance, accountability, and transparency. The certification is administered by B Lab who evaluates companies based on a comprehensive B Impact Assessment. This assessment measures how a company’s operations affect its workers, customers, communities, and the environment.

They aim to create positive impacts for all stakeholders, not just shareholders, by embedding values like sustainability, equity, and ethical governance into their business models.

What does this mean?

A company’s journey to becoming a B Corp involves a comprehensive transformation focused on aligning business practices with rigorous social, environmental, and ethical standards. B Corp certification, administered by the nonprofit B Lab, requires companies to undergo a detailed assessment that evaluates their impact on employees, customers, communities, and the environment.

This process goes beyond profit-making and emphasises a commitment to stakeholder value, transparency, and accountability. This means Zube must demonstrate a genuine dedication to sustainability, equitable labour practices, and governance that supports the long-term well-being of society and the planet.

Embarking on the B Corp journey is not just about meeting minimum certification requirements—it represents evidencing a cultural shift. This includes embedding purpose into the core of the business, rethinking supply chains, reducing environmental footprints, and fostering a workplace that values inclusivity and employee well-being.

PROUD TO SUPPORT
STUDENT MINDS

STUDENT MINDS IS THE UK’s STUDENT MENTAL HEALTH CHARITY

Official Corporate Sponsors