Zube is pleased to announce that Elen has joined our team as Director of Operations and Chinese Relations for the North East.
As a PR and media professional, she brings a fresh perspective to our communications efforts. Elen holds an MA in Media and Public Relations from Newcastle University and has a strong background in content development, digital platform management and PR campaign execution.
With expertise in both Chinese and international markets, Elen has led successful PR campaigns, managed key stakeholder relationships, and provided strategic media engagement. Her academic research in crisis management complements her hands on experience, making her well suited to navigate the complex challenges of media relations.
Elen’s work has spanned roles in both China and the UK, where she has built a reputation for delivering impactful PR strategies. Her ability to create engaging content and manage digital platforms will be instrumental as Zube continues to expand its presence and communicate our story to a wider audience.
In her free time, Elen enjoys swimming, photography, and filmmaking, bringing creativity and passion to everything she does. Her diverse skills and deep understanding of media will play a crucial role in shaping Zube’s public image.
Please join us in welcoming Elen to the Zube team as we continue to grow and innovate in the student services space!